Facebook chief executive Mark Zuckerberg says the company is – at long last –
responding to the desire for a “dislike” button on the popular social media
site.
“I think
people have asked about the dislike button for many years. Today is a special
day because today is the day I can say we’re working on it and shipping it,”
Zuckerberg said during a Q&A at Facebook’s headquarters, according to reports from Business Insider and CNBC.
Bloomberg
had a slightly different quote from the Facebook chief:
“People have asked about the dislike button for many years. We’ve finally heard
you and we’re working on this and we will deliver something that meets the
needs of the larger community.”
Zuckerberg
has for years dismissed calls for such a button to accompany its “like”, to
avoid a Reddit-style voting system: likes v dislikes, outweighing each other
below someone’s posts.
But,
reportedly citing news stories such as the Syrian refugee crisis or the death
of a loved one, Zuckerberg seems to understand that a “like” doesn’t always
convey a user’s true thoughts on a post.
“What they
really want is the ability to express empathy. Not every moment is a good moment,”
Zuckerberg said, according to Business Insider.
The chief
executive did not offer a timeline on when to expect the new button in action –
or confirm what it would be called.
“We have
an idea that we’re going to be ready to test soon, and depending on how that
does, we’ll roll out it more broadly,” he said, according to CNN.
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